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October 28, 2004
there's a muji store @ moma.
there's a muji store @ moma! there's a muji store @ moma!
i have a confession to make: i'm allergic to brands. i can't watch television with anyone b/c i point out the technique in every commercial. i haven't been in a proper "mall" in years b/c i used to get all freaked out when confronted with a controlled marketing environment. (no, i don't do too well at things like the NAB conference, either.) on days when i absolutely must walk through soho, i avoid the sidewalks and walk in the street for fear of the inevitable confrontation between me and a shopping bag with its attendant person. if someone gives me a gift, i have to assess my reaction to the size, shape, and intrusiveness of its logo before accepting it. (christmas with me is usually very unfortunate.) in some cases, the allergen is literal. i started developing a rash from the tags on the inside of my clothing so i had to rip them out. (do a body check next time you see me.)
so when i first learned of the japanese mujirushi ryohin line of consumables that emphasize, among other things, products without labels, i thought, "wow. most americans don't need that here but i need that here." ten years and one failed online US store since my personal discovery, i get an email from brian telling me that moma has started selling muji products at their momastore.
so granted, there are only 28 items in the catalog and there's no way i'm going shopping in soho (unless it's at nine o'clock in the morning on a sunday.) but it's their first "store" in north america and it's a start.
and yes, i have read pattern recognition and yes, the main character is me in some gender-altered fictional universe.
Posted by yatta at October 28, 2004 4:16 PM
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