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September 14, 2004
"Compression makes the Internet economically viable."
JD Lasica interviews the folks from DivX for Engadget and pulls the following candy over at New Media Musings.
What is the 10,000-foot view of some of the possibilities that codec technologies like DivX hold out for home entertainment? Will we see a grassroots video movement, for example?Greenhall: ... Compression makes the Internet economically viable. No matter how good your broadcast is, it only has the ability to deliver out a certain amount of content in temporal fashion. I turn on my satellite receiver, I’ve got 30 channels. But those 30 selections serve 10 million people, so they’re going to be very generic, and I don’t get a lot of control over the programming. If I start to use recording technology like PVR and TiVo, I can time shift that, but my selections are still based on the economics of mass media. But if you start layering in the Internet, you can do one-to-one communication. You don’t have to get out to an audience of a million in order to be viable, you can get out to an audience of six and be viable, depending on what you want to accomplish. So that signals the ability to deliver very narrowly tailored content out to individuals. People will be able to slice and dice what they consume - and somebody has to produce all that content. Now I have the ability to create and publish content at a very high level and deliver it to millions or to one person. So you’ve got hundreds of millions of potential publishers.
Posted by yatta at September 14, 2004 1:39 PM
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